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Better-Educated Smoker More Likely To Quit After Seeing Ads
4/3/2008

Warnings about the dangers of secondhand smoke have a similar impact on all viewers, but TV ads that promote quitting smoking are more likely to have an impact on better-educated smokers. Lower socioeconomic-status smokers may be more addicted and work in settings where smoking is less restricted. They also have less access to abstinence aids such as medications and counseling.

Source: Health Day News

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