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7/29/2011

Cowboys & Aliens, a new movie released this week, will be reaching young theater audiences around the country with images of smoking that could motivate many of them to light up for the first time. Previous research has already confirmed a link between smoking images in movies and youth smoking initiation. Universal Studios, spotlighted recently in a U.S. Centers for Disease Control and Prevention (CDC) report as one of three movie companies that pared smoking in movies rated for youth by 96 percent, released the PG-13 blockbuster, which features a cowboy hero, portrayed by Daniel Craig, who is seen smoking in key scenes.